Video Mapping

Lefties

Anamorphic 3D projection — retail installation

Anamorphic 3D projection designed for the Lefties flagship store in Madrid. A 6-metre-high screen installed in the store displays a rotating programme of content generated according to the time of year — collections, seasons, campaigns — all rendered with a forced-perspective 3D illusion that makes elements appear to break out of the screen and into the space. A permanent piece of in-store visual identity that keeps the environment alive and in constant change.